While there are a lot of ways to generate traffic, the five ways I listed here are probably the most important and will generate the most amount of traffic.
Quality Content – Offer advice or information that is written in a way search engines can find it. For example, say you have a business that sells bows and arrows, you can provide information on the history of bows and arrows, tips on maintaining your equipment and how to clean it properly. This type of information will draw visitors in and from there they will normally navigate the other pages on your site to see what you have to offer.
Quality Design – With any professionally designed Web Site, all sites are designed in HTML and should use CSS (Cascading Style Sheets). There are a number of things in the background that novice designers can miss such as Meta Tags, Titles, and Descriptions, as well as a layout that is easy to navigate and flows from page to page.
Search Engine Optimization (SEO) – Having your Web Site optimized for search engines will greatly increase your traffic over time. This is normally done by creating more links with keywords, researching keywords related to your business that competitors may be using, getting links back to your website from other websites that are well trusted and already have a high ranking on similar keywords.
Social Networking – All businesses should have a way to connect to their customers, whether to send out offers, showcase work that was done, or just to update your customers on what your business or Web Site is doing. Facebook, YouTube and Twitter are the top Social Networking sites available. When you register your domain name the next step is to make sure you register your name on the top 3 Social Networking sites.
Advertising – PPC (Pay Per Click) allows you to research and select keywords and advertise your site on search engines like Google, Yahoo and Bing. When someone types in your keywords your ad could get displayed on the 1st page as a sponsored ad and any one clicking on this ad will take money out of your pre-loaded PPC account. This can get expensive but will generate a lot more visitors and helps you find what people are searching for. Another form of advertising could be requesting a link on a popular site back to your site and either offer a link back to them or pay for a link. Print ads with an offer for people visiting your website is another way of generating traffic as those users may “Like” your Facebook Page or “Follow” you on twitter which shares your business with all of their “Friends” or “Followers”.
Contact us today if you would like a free consultation on how we can assist in Designing or Re-Designing your website, setting up a Pay Per Click Campaign, Designing a custom Facebook Page, as well as Search Engine Optimization.